Cricket participation numbers in schools in West Australia saw a growth of 18 per cent in the past 12 months, to reach a total of 125,517 participants. But as revealed in Cricket Australia’s National Cricket Census released last week, those numbers didn’t extend to the entry-level club programs of MILO in2CRICKET and MILO T20Blast.
The downward trend in junior pathways participation was reflected across the country and WACA General Manager of Game and Market Development Jo Davies said it was a focus for the upcoming 2017-18 season.
“We are always looking at ways to enhance the delivery model for those formats and are already implementing a range of strategies to better transition junior players from school programs to community clubs, with a focus on the most important aspect of all – ensuring they have a great experience and want to return to the sport,” Ms Davies said.
This week the WACA launched PlayCricket week, the where Perth Scorchers players and staff headed out to up to 100 schools across the metro area promoting the sport.
WACA Community Engagement Manager Roy McNamara-Smith said: “Our dedicated school teams are working collaboratively with our Regional Cricket Managers to link schools to clubs.
“The major ambush marketing campaign will see players, mascots, staff and our BBL Championship trophies visiting more schools than ever before over the week.”
For more information on PlayCricket Week, head to playcricket.com.au.