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KFC BBL|07

Beyond The Boundaries Of 2017-18

21 February 2018

The Perth Scorchers this season celebrated a milestone in qualifying for seven-consecutive KFC BBL finals series and back-to-back appearances in the Rebel WBBL decider, but the Club was also active and smashing boundaries beyond the cricket field.

The Scorchers were the only Big Bash League club to sell out all home matches during the regular season, in a record that dates back to the 2014-15 season.

Total attendance at Scorchers BBL home matches, including the semi-final at Optus Stadium, reached an unprecedented 160,424, with an average of 26,737 a game.

Those numbers were bolstered by consecutive seasons of Membership records, with the Club achieving 6668 Members, up from a little more than 5000 last season.

The sold-out BBL semi-final at Optus Stadium, which attracted 52,960 fans, also had the Club host the first domestic sporting fixture at the state's newest venue.

The popularity of the Women’s Big Bash League continued to surge, with attendance at the club’s home matches more than doubling from WBBL|02, increasing from 11,195 to 29,887 in 2107-18.

The Club led the country in its efforts to reach new audiences through the WBBL, with a series of family-friendly matches held at Lilac Hill in partnership with the City of Swan leading to the increased engagement and attendance.

The partnership resulted in two matches breaking the 5000-spectator barrier, with the third around 4000.

The Scorchers also made history, hosting the first women's sporting event at Optus Stadium, with the WBBL Semi-Final against the Sydney Thunder on 1 February.

TV viewership for the Scorchers achieved an average of 897,076 for the BBL, while the women’s competition reached an average 220,245.

The club also continued to increase engagement with fans across its digital platforms, with the Perth Scorchers reaching 390,000 Facebook followers, 56,200 Twitter followers and 72,600 Instagram followers by the end of the season.

National Release: Records smashed in 2017-18 summer of cricket

More than 2.3 million people attended cricket this summer, setting a new record for attendance for the sport and smashing the attendance record set last season by more than 20%, demonstrating the strength of cricket to unite Australia.

2,349,882 people attended international cricket, the KFC Big Bash League (BBL), and the Rebel Women’s Big Bash League (WBBL), representing a 26% increase in attendance on the previous record, 1,863,846, set in the 2016-17 season.

In addition to the record attendances, cricket dominated the summer from a TV broadcast perspective, with impressive ratings results achieved across international and domestic formats thanks to the close collaboration between Cricket Australia and its broadcast partners.

The significant support of Australian broadcast partners, as well as that of worldwide broadcasters and the Cricket Network, meant the 2017-18 season was viewed by more people globally than in any previous year. Australian Cricket was beamed into more than 130 countries around the globe this season.

The summer was also the most digitally connected season on record as Cricket Australia’s digital platforms recorded another year of outstanding growth, cementing Cricket Network’s position as Australia’s number one digital sports destination across the summer.

The unique audience across CA’s digital properties increased by 19% in December to 2.94 million, while video views have increased by 60% globally year to date. 

Streaming views and minutes watched increased by an incredible 100% year-on-year, while overall subscriptions increased 60% year on year.

Read the full national release here.