The Perth Scorchers’ season of success has extended off-field, with the KFC BBL|06 Championship complemented by a range of records and positive results for the Club.
The Scorchers’ third championship, fifth appearance in a decider and fourth hosting of a BBL Final were all League firsts and continued a tradition of post-season success for the competition’s most remote Club.
However, it was a success largely supported by the Scorchers’ vocal fan base and Scorchers Members were once again out in force, setting a new Membership record for the Club of 5074.
The Member support was complemented by the backing of the corporate sector as the Club experienced its most fruitful season for partnerships, with its BBL team adding CSBP, Toxfree and Nova 93.7 to its stables and Kleenheat joining as the WBBL team’s Principal Partner, while Holman Industries became a Major Partner across both sides.
Kleenheat’s partnership with the Scorchers for the WBBL was a reflection of wide-spread support for the competition, with more than 3000 people attending the four matches held at Lilac Hill and 5000 spectators at #TheFurnace for the semi-final and final.
The live broadcast through Network TEN of the WBBL Final between the Scorchers and Sydney Sixers attracted an audience of 412,500 viewers, with Perth averaging 224,416 across the season.
The Scorchers sold-out all six BBL matches – including the semi-final and final – held at #TheFurnace throughout the season, with a record 124,076 people attending games at the ground in BBL|06.
The attendance from the general public was matched by hospitality support, with two regular-season matches sold-out and 75 per cent occupancy across the other two games, while the Scorchers ended the season in the League’s top-three for at-match merchandise sales, despite having one of the smallest ground-capacities in the competition.
The Club also had a strong community presence, not only literally – in taking the WBBL to Lilac Hill – but through community engagement initiatives such as the Perth Scorchers Girls League and Perth Scorchers Culture Cup.
The Perth Scorchers Girls League is a pathway initiative that provides for girls and young women who want to continue cricket beyond the junior ranks and opportunity to do so without having to play in mixed-gender teams, or leap age groups.
The program was such a success across 2016-17 that it resulted in a growth from 19 teams the year before, to about 50 this season.
The Perth Scorchers Culture Cup was another initiative aimed at achieving cricket’s goal of being a sport for all Australians and had the state’s best multicultural community Twenty20 sides come together and compete under one banner.
A total of 12 teams of diverse cultural backgrounds, including Indian, Sri Lankan, Bangladeshi, Pakistani and Nepalese competed in a month-long competition, with the inaugural champions Virsa Cricket Club having been honoured on-ground at the BBL match between the Scorchers and Brisbane Heat on 5 January 2017.
The initiatives capped a year of tremendous results for the Scorchers, with the crowning jewel undoubtedly the BBL|06 Championship and the Club thanks everyone who helped make the season the success that it was.