The family-owned Western Australian company joins the Perth Scorchers Women's team at an exciting time for female cricket, with the upcoming rebel Women's Big Bash League Season going standalone for the first time ever.
Perth Scorchers General Manager Commercial, Marketing and Communication Shay Nasta said it is fantastic to partner with Canon Foods who, similar to the Scorchers, are committed to investing in the local community and providing great customer value.
“It is fantastic to have Canon Foods join us for the upcoming WBBL season and build on our strong partnership portfolio for the Perth Scorchers women’s team”, Mr Nasta said.
“Both organisations share a strong commitment to creating connections, whether that be on match days, in the community or at home with family and friends.”
On signing the contract, Canon Foods Managing Director Arthur Abraham said:
"We’re a family owned business and central to our product development philosophy is that we believe that meal times bring families together.
"We’ve got a core range that appeals to time challenged, busy Australian families. Our products are fresh, quick and easy to prepare – and most importantly taste delicious.
"We’ve been looking for a way to tell more people our story and generate greater awareness of our products and identified cricket as a perfect way to do this.
"Signing on as a major partner of the Perth Scorchers (women’s) is a major milestone in our history and will give us national awareness to support our development.
"We’re proud of our WA heritage, so supporting our local women’s team was a perfect fit. We truly believe that all Australians respect businesses that support their local community activities. Naturally we are delighted to be able to help grow of the female game in Australia and be able to talk directly to the consumers that are buying our products."
Canon Foods are a WA company with national distribution in major retailers and independent supermarkets across Australia. Having recently moved to a new, state of the art $28m food manufacturing facility, they have identified national and international growth opportunities across a range of added value food sectors.