The partnership will result in Mamamia carrying all 47 of Cricket Australia’s livestreamed Rebel WBBL matches this season, complementing the 12 WBBL matches broadcast on Network Ten, while one highlights video of each match throughout the season will be shared across Mamamia’s website and social media channels to further expand the reach of the trendsetting women’s competition.
In addition to match coverage, the partnership will also see Mamamia working with Australian Cricket to create compelling content to inspire women and girls to be involved in all aspects of the game, celebrate WBBL players as role models on and off the field, and help to firmly establish cricket as a real career choice for women.
The partnership will help the WBBL achieve its greatest reach and exposure yet and will ensure that cricket continues to lead the way in terms of coverage of women’s sport in Australia.
WACA General Manager Commercial, Marketing & Communication Shay Nasta praised the new partnership and said it showed the progressive and innovative nature of cricket.
“This is such an exciting partnership and something cricket hasn’t tried before, so I applaud both Cricket Australia and Mamamia for taking the initiative,” Nasta said.
“Big Bash cricket was borne from a mission to take the game to new audiences and this partnership with Mamamia will be crucial in helping achieve that with the WBBL.
“We know there are segments of the community that would love Big Bash cricket if only they had the opportunity to be exposed to it and partners such as Mamamia will help us achieve that and show that cricket is a sport for all Australians.”