There’s something special about West Australians. We’re #MADETOUGH – tougher than the rest – and, while we’re proud to be from the greatest place on Earth, we don’t feel the need to say it.
We let our people and our state speak for itself.
The Perth Scorchers have become an invigorating part of WA’s community, igniting a passion across summer unlike any other. Now it’s time to ensure that passion and excitement is felt across the state and that every West Australian feels a part of the fabric of the Scorchers.
Perth Scorchers GM – Commercial, Marketing & Communication, Shay Nasta said: “#MADETOUGH has resonated strongly with our Members and our supporters since its launch two seasons ago. The new campaign offers an evolution of the message with stronger links to WA as well as a new club logo.”
“It’s an exciting 15 months for the Club and our fans, with the final BBL season to be played at the WACA Ground, followed by the launch of Scorchers matches at Perth Stadium and a new chapter. The unveiling of the campaign and logo today begins that journey.”
The new #MADETOUGH creative that will be used throughout 2017-18 will expand on the gritty, red-dirt characteristics of previous seasons to feature imagery that represents all that is iconic to WA; from pristine, blue waters and towering gorges of our north, to the warming expanse of our heartland.
This is Scorchers Country. #MADETOUGH.