Perth Scorchers’ triumphant KFC BBL|15 campaign has been reinforced by a surge in television viewership, complementing the bumper crowds that packed Optus Stadium over summer.
KFC BBL|15 by the Numbers: A Huge Summer for Scorchers
The Scorchers celebrated a record-extending sixth BBL title last month, lifting the trophy in front of Western Australia’s largest ever cricket crowd (55,018).
The League’s strongest fanbase was there every step of the way, with television audiences for Scorchers matches rising 30 per cent year-on-year.
Perth set new benchmarks for attendance, viewership and digital engagement throughout the tournament.
On and off the field, BBL|15 marked one of the most successful and widely engaged seasons in Perth Scorchers history.
Viewership
An interim average audience of 1.45 million watched the Final against arch-rivals Sydney Sixers across Seven, 7Plus, Foxtel and Kayo Sports, making it the fifth-highest rating BBL match of all time. Only the BBL|03 and BBL|04 Finals have drawn larger audiences for a Scorchers fixture.
It was one of four Scorchers matches to average more than one million viewers in BBL|15, alongside the Qualifier against Sydney Sixers, the win over Adelaide Strikers on 11 January and the nail-biting loss to Melbourne Renegades on 7 January.
Perth Scorchers’ average audience per match was 878,000 — up 30 per cent on BBL|14 and the Club’s highest since BBL|07.
Attendance
Eight days before the Final, a Club-record regular season crowd of 48,608 watched the Scorchers defeat Melbourne Stars to finish on top of the ladder.
The Club recorded a mean attendance of 38,946 across seven matches (five regular season, two finals), becoming the first BBL club to average crowds above 35,000 in three consecutive seasons.
A total of 272,626 supporters passed through the gates at Optus Stadium in BBL|15, taking the Scorchers’ total attendance at the venue beyond 1.5 million since first playing there in February 2018.
Digital Engagement
Perth Scorchers’ digital footprint grew across all major social media platforms, increasing almost four per cent on Facebook, Instagram and X to a combined audience of 768,791.
Content published throughout the tournament generated 39.9 million impressions and 1.12 million engagements.
Following a milestone BBL|15 season on and off the field, Perth Scorchers General Manager Jess Keily said the Club’s connection with its Members and fans continues to set the benchmark across the League.
“BBL|15 was a season that reflected the strength of the Scorchers brand and the connection our Club has with its passionate Members and fans," Keily said.
“To see record crowds at Optus Stadium matched by significant growth in television audiences and digital engagement is incredibly rewarding.
“We’ve relished the chance to launch the BBL season with a Wild West showcase the last two years, while our Aboriginal, Pride and Boxing Day matches have become popular staples of the Perth sporting summer.
“Our Members and fans continue to set the clear benchmark for the League, and the impact they had throughout a memorable season was enormous.
“We’re already planning for the year ahead, and look forward to breaking new ground in BBL|16.”